Rauw Alejandro

Despacito the song of Puerto Rican singer Luis Fonsi with Daddy Yankee was released in the year 2017. It went on to become the most streamed song at the moment within just six months. The song is a blend of reggaeton and pop music did not just bring attention to reggaeton but it also attracted attention to Latin music more generally. In 2015 there were only two mostly songs with Spanish lyrics on the Billboard Top 100 and in 2016 there were four. In 2017, at the height of Despacito's popularity, 19 tracks mainly in Spanish were included in the Top 100. By 2020 the number will increase to 41 songs that fall into this category. Justin Bieber remixed Despacito 2017 as a bilingual rendition. Then, various artists collaborated with reggaeton superstars including Drake and Bad Bunny with MIA (2018), Madonna and Maluma together with Medellin 2019. As early as 2020, a few reggaeton artists were unhappy with the way it was moving towards the more mainstream. Rauw Alajandro is a member of a brand new generation looking to alter the trajectory of. The incorporation of elements from electronic dance music, and various other genres was a typical practice.

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